Cheerine Group (International) Limited is an assetbased investment holdings company which consists of business units in manufacturing and molding, consumer products trading, distribution,property investments, development and management, horse stud operations and horse trading, vineyards operations and entertainment. Established in the early 1970s in Hong Kong, the company began its business in molding and original equipwent manufacturing (OEM). Over the years, the company has expanded and diversified its businesses into a transnational corporation, with multiple business interests in Australia, China, Hong Kong, Ireland and USA.The business units in manufacturing focuses in electronics, interactive toys, sports and life style products; with emphasis in the state-of-art light, sound and motion technology. Our corporate clients include BBC (International), Reebok, Disney, General Mills, Imperial Toy, K-Mart and Wal-Mart. Currently, the company is exporing synergy opportunities between international operations in Australia, China and Hong Kong in developing new forms of light, sound and motion technology for the world markets. The Cheerband and the Cheerflags are recent successes by the joint efforts of marketing and design function in Sydney, the research and development function in Hong Kong and the production manufacturing capacity in China.
